SRG – quality as our most precious asset
Quality is not just what the public likes. SRG's charter stipulates four criteria it must meet, irrespective of public enthusiasm and in contrast to competing private providers who are not funded via licence fees:
- a sense of responsibility,
- professional journalism.
When talking about the journalistic quality of SRG programmes or web content, three points of view must always be considered: the social aspect, the internal aspect and the audience aspect. Or to explain this using an example, each one of SRG's actions must take account of its internal Corporate Strategy while fulfilling its social mandate and at the same time striking a chord with the public if at all possible – an extremely demanding challenge.