The Swiss Broadcasting Corporation (SRG) is maintaining a steady course in stormy waters
The media industry is changing radically. Traditional business models are being called into question in the age of the Internet, foreign and domestic competition is growing and the Swiss population as a target group is changing, as are its media habits. Added to this, the political framework that constrains SRG is a daily challenge. So as not to lose sight of its objectives, SRG in its Corporate Strategy defines the challenges and priorities it will face over the coming years, ensuring all its Enterprise Units are pulling in the same direction and all its staff have been informed of its common goals. In today's somewhat stormy, changeable waters this means, for example, positioning SRG as a multimedia company rather than simply a media company.